Born from a 4 a.m. feed
and thirty years of wisdom
Turyya is where ancient Indian parenting wisdom meets the modern parent — in products that are beautiful, intentional, and truly useful.
There is a kind of knowledge that lives in the hands of grandmothers and the minds of doctors who have held thousands of new lives. Turyya was built to carry that knowledge forward.
Data taught me how to read gaps in the market. Motherhood taught me which gaps actually hurt.
Two women. Two kinds of expertise. One shared mission.
Turyya was founded by Disha — a senior analytics professional with over 13 years of experience advising Fortune 500 companies across retail, technology, and pharmaceuticals. Her work has always been the same: read data carefully, identify what's missing, and tell the truth about it.
Her co-founder is her mother — an obstetrician and gynaecologist with over 30 years of practice and thousands of families guided through the journey of new life. Together, they bring a perspective that is rare in the baby products space: the rigour of data and the depth of lived clinical wisdom, held inside the experience of being a mother yourself.
Turyya began in the in-between moments of maternity leave — long conversations between a new mother and the doctor who had spent a lifetime supporting families like hers. What emerged from those conversations was both a diagnosis and a direction: the Indian market was full of products, but empty of the right ones.
In the stillness between
exhaustion and wonder
Turyya was born during one of those quiet 4 a.m. feeds. That particular kind of silence — where the world disappears and it's just you and your baby — carries a clarity unlike anything else.
As a new mother surrounded by cluttered nurseries, overly loud prints, and products that looked temporary rather than thoughtful, Disha found herself wanting something different. Things that were truly useful. Products that simplified parenting instead of adding to the chaos. Things beautiful enough to belong in a modern home, practical enough for every day, and designed to evolve as a baby grows.
That wanting became Turyya. Small-batch, aesthetic, high-quality, multifunctional collections — still rare in the Indian market today — thoughtfully designed for parents who are ready to move beyond the ordinary.
The minds behind the brand
Disha
Co-Founder · Analytics & StrategyA data professional who spent over a decade inside Fortune 500 boardrooms translating customer insights into strategy — and then became a mother and turned that same lens on herself. Disha built Turyya the same way she builds everything: by asking hard questions of the data, listening carefully, and refusing to accept "good enough" as an answer.
Dr. Nirmala Singh
Co-Founder · Clinical Wisdom & FormulationAn obstetrician and gynaecologist with over 30 years of practice and an intimate understanding of what mothers and newborns actually need — medically, emotionally, and practically. Her guidance is woven into every Turyya product: not as a disclaimer or a marketing claim, but as the founding logic of the brand itself.
The principles that guide everything
Ancient wisdom is not optional
India has centuries of documented knowledge on raising healthy children — Ayurvedic formulations, generational practices, and the quiet science of things that simply work. We believe this wisdom is not nostalgia. It is a starting point.
Products should earn their place
Every item in a baby's world takes up space — physical, mental, and financial. We design for multifunctionality, longevity, and purpose. If a product cannot justify its presence, it does not belong in a Turyya collection.
Safety is non-negotiable
Baby-safe. Ayush-certified where required. Formulated with ingredients a mother would recognise. We do not compromise on what goes on or near a child's body — and our clinical co-founder ensures we never have to.
Beauty is not a luxury
Parenthood is hard. A home that feels calm and considered matters. We make products that are aesthetically thoughtful — not loud, not temporary-looking — because the environment a child grows in shapes how they experience the world.
Parents deserve honesty
No inflated claims, no wellness theatre. We tell you what an ingredient does, why we chose it, and what it will not do. Our co-founder spent 30 years building trust with families — that standard carries into every word we write.
Community is the product
The loneliness of new parenthood is real. Turyya is building a space where mothers are seen, heard, and supported — not sold to. The conversations, the content, the community: these matter as much as anything in the box.
A world where every Indian parent has access to the best of what came before — and what's possible now
We envision a future where ancient Indian parenting wisdom is not lost to the noise of modern marketing, but preserved, refined, and made accessible to every family — through products, community, and content that stand behind every claim they make.
To make parenting lighter, more beautiful, and a lot more intentional
Turyya's mission is to bridge the gap between what modern Indian parents need and what the market currently offers — through baby-safe, Ayurvedic, multifunctional products that are as beautiful as they are effective, backed by clinical expertise and the lived experience of a mother who was paying close attention.
At its heart, Turyya is about one thing: helping you show up for your child with a little more ease, a little more beauty, and a lot more intention.
Nurture · Protect · Flourish — Turyya
